The First Community-Led Tayroc
Officially launched on Friday 19th June, Tayroc starts the drive for the first ever community-driven watch design poll through Instagram. We are giving watch enthusiasts and Tayroc fans alike the opportunity to come together and have their say on a brand new limited edition Tayroc watch design.
Once the design is finalised, there will be a naming competition. From the stunning image(s) of the final version, you - our loyal and dedicated followers will be encouraged to name the final design. With the prospect of winning one of the limited edition products for yourself if your name is chosen, how could you refuse!
This winning design will be put into production and be available on our E-store as the first ever Tayroc Community Design, made by you, for you.
The campaign was inspired by the feedback from the passionate community we have built up over the years. Through the devoted enthusiasm you have for new designs, we thought it was important that your voices were heard. So what better way to honour such a loyal audience than your own design.
The Timeline for the Event
Style selection polls open - Friday 19th June - The daily IG stories poll opens to the public to have your say
Last poll closes for the style selection - Tuesday 23rd June - This will define the outcome of the design
Pick your favourite - Thursday 25th June - Based on your feedback, two artist designs will be available as a poll to decide the Community-led design that will go into final production
Name the Watch Competition - Friday 27th to Saturday 28th June - An IG comments competition will be open to name the design. The winner of this competition will be the first to receive the winning design when it arrives in the UK following production.