When it comes to finding influencers to work with, brands like Tayroc have a unique challenge. That's because fashion and lifestyle influencers tend to have a large following and engagement, so we have to make sure we pay close attention to the quality of the influencers we choose to collaborate with in order to ensure we get the best return from the partnership.
The first step is to pinpoint the main type of influencer we want to work with – typically somebody who aligns with our core values – so we can accurately identify potential partners and lean on their audience who will relate to us a brand.
When it comes to actually finding influencers, the key is research. This should include searching relevant hashtags, looking for collaborations between other brands and influencers, checking out platforms like Upfluence or MuseFind, and looking through influencer directory sites & existing customers of course.
Finally, when a suitable influencer has been identified, it's important to plan out the details of the collaboration carefully. It's best to create a detailed outline of the goals of the relationship, the exact content that will be produced, and the expected delivery timelines. This will help to ensure the collaboration works out beneficially for both brand and influencer, as we enter into these deals as a partnership.